Posts sorted by Jose Rojas-Mendez
Sprott funds two Undergraduate Summer Research Experience positions for 2024
The Sprott Research Office is happy to announce that the Sprott Undergraduate Summer Research Experience (SUSRE) program was able to…
Using the Novel X-Scale to Gain a Robust Understanding of Xenocentristic Consumer Behaviour Worldwide
The term “Malinchista” first came into José I. Rojas-Méndez’s radar on a visit to Mexico a few years back. Mexicans…
Sprott's José Rojas-Méndez Awarded Person of the Year from ASFAE in Chile
Congratulations to José I. Rojas-Méndez, Sprott Professor of International Business and Marketing, on being recognized as Person of the Year by…
A passion for understanding cross-cultural consumer behaviour
One of the exciting aspects of being a PhD student is knowing your working on research that can have a…
Helping developing countries build a strong global profile
José Rojas-Méndez is not only a visionary in the field of nation brand personality and consumer behaviour, but he is…
Emerald Literati Awards - 2019 Outstanding Paper
Sprott School of Business researcher José Rojas-Méndez (Professor, International Business) is the recipient of the Emerald Literati 2019 Outstanding Paper…
International Business professors invited to edit academic journals
Congratulations to Sprott International Business professors on their appointments to editor positions for upcoming academic journal publications Dr. José Rojas…
Sprott Professors Awarded for Research, Professional and Teaching Achievement
Three members of the Sprott faculty were awarded for their dedication and passion to research, their profession and teaching. José…
Branding nations with new molecule model
Research by Professor José Rojas-Méndez will help countries better market themselves to attract international resources. What comes to mind when you…
A person called India
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