Sprott School of Business researcher José Rojas-Méndez (Professor, International Business) is the recipient of the Emerald Literati 2019 Outstanding Paper award for the Journal of Product & Brand Management.

This award is chosen by a journal editorial team and has been the backbone of the Awards for Excellence for the last 20 years. Emerald is making the award winning papers available for a limited time.

Volume 27 issue 2
Brand personality: theory and dimensionality
Gary Davies, José I. Rojas-Méndez, Susan Whelan, Melisa Mete, Theresa Loo

Monday, August 12, 2019 in
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