Posts sorted by marketing
Sprott Researchers Awarded Funding for Three Innovative Projects Tackling Healthcare, Work, and Digital Commerce Challenges
The Sprott School of Business is proud to announce that three faculty-led research projects have been awarded external funding from Social Sciences & Humanities Research…
Crafting Digital Personas and Reputations: Applying SCM to Assess Family Business Reputations via Websites
By: Teagan Dubé It was a privilege and a pleasure to participate in the 2024 Sprott Summer Undergraduate Research Experience Internship. Given this unique opportunity…
Sprott's Jose Rojas-Mendez Makes His Mark on the Map of Place Brand Impact Makers
Sprott International Business and Marketing Professor José Rojas-Méndez is a leading scholar in place brand marketing research. His expertise in the area of place brand…
Cedric Osagie, BCom/24
https://youtu.be/csT5VjSm57M Cedric is a graduate of the Bachelor of Commerce program with a concentration in Marketing. Cedric was a member of the Sprott Student Investment…
Dredann Quenneville, BCom/24
https://youtu.be/0mEMyK8PPes Dredann is graduate of the Bachelor of Commerce program with a concentration in Marketing and a Senate Medal for Outstanding Academic Achievement recipient. She…
Lessons from consumer culture theory
Aron Darmody (Associate Professor, Marketing) studies the ways marketing strategies influence consumer behaviour. Family members often gravitate toward similar professions. Growing up in Ireland, Aron…
How Marketing Classes Can Rescue Ugly Produce From Becoming Food Waste
Narmin Tartila Banu, Carleton University; Aron Darmody, Carleton University, and Leighann C. Neilson, Carleton University At a time of rising food costs and growing food…
SSHRC awards Sprott researchers $175k in new funding for short-term research projects
Three Sprott faculty members have been awarded Insight Development Grants from the Social Sciences and Humanities Research Council of Canada. Reserved for research in its…
Sprott Alumni Professional Excellence Award Winner 2023: Pierce Ujjainwalla
Pierce Ujjainwalla, BIB/07, is the co-founder and CEO of Knak, the first codeless email and landing page creation platform. He was named as the 2023 Sprott…
Q&A with Dora Wang
Dora Wang, Assistant Professor, Marketing, joined Sprott in the summer of 2023. This fall, she sat down with us to talk about the ways social…
Virtual influencers, parasocial relationships, and social media marketing
PhD candidate Ehsan Dabiran recently sat down with us for a Q&A about his program of research, which grew out of his interest in social…
Triad of SSHRC Insight Grants brings almost $600K of new research funding to Sprott
Three faculty members from the Sprott School of Business have received funding from the Social Sciences and Humanities Research Council of Canada’s Insight Grant program.…
Page 1 of 5