Posts sorted by consumer behaviour
Sprott's Jose Rojas-Mendez Makes His Mark on the Map of Place Brand Impact Makers
Sprott International Business and Marketing Professor José Rojas-Méndez is a leading scholar in place brand marketing research. His expertise in…
How do consumers respond to service provided by chatbots?
Principal Investigator: Lindsay McShane, MarketingProject Title: Chatbot or Live Agent? The Effects of Relational Value Threat on Consumer Receptivity to…
Using the Novel X-Scale to Gain a Robust Understanding of Xenocentristic Consumer Behaviour Worldwide
The term “Malinchista” first came into José I. Rojas-Méndez’s radar on a visit to Mexico a few years back. Mexicans…
Sprott’s Irene Lu and Ernest Kwan Discuss How COVID-19 Affects Consumers’ Purchase Intentions
Environmentally friendly goods are growing in popularity—particularly in e-commerce—for both producers (creators) and consumers; a market that is key to…
Sprott School of Business grads awarded Sprott summer research internships
This summer, three new graduates are completing research internships at Carleton University’s Sprott School of Business and working on projects…
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