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Portrait of Jose Rojas-Mendez, professor of international business and marketing, Sprott School of Business, Carleton University, Ottawa, Canada.

Sprott's Jose Rojas-Mendez Makes His Mark on the Map of Place Brand Impact Makers

Sprott International Business and Marketing Professor José Rojas-Méndez is a leading scholar in place brand marketing research. His expertise in the area of place brand…

Portrait of Jose Rojas-Mendez, professor of international business and marketing, Sprott School of Business, Carleton University, Ottawa, Canada.

Using the Novel X-Scale to Gain a Robust Understanding of Xenocentristic Consumer Behaviour Worldwide

The term “Malinchista” first came into José I. Rojas-Méndez’s radar on a visit to Mexico a few years back. Mexicans are known to use this…

Sprott School of Business grads awarded Sprott summer research internships

This summer, three new graduates are completing research internships at Carleton University’s Sprott School of Business and working on projects under the supervision of Sprott…

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