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Aron Darmody

Lessons from consumer culture theory

Aron Darmody (Associate Professor, Marketing) studies the ways marketing strategies influence consumer behaviour. Family members often gravitate toward similar professions.…

Misshapen and ugly carrots on wooden table at street market

How Marketing Classes Can Rescue Ugly Produce From Becoming Food Waste

Narmin Tartila Banu, Carleton University; Aron Darmody, Carleton University, and Leighann C. Neilson, Carleton University At a time of rising…

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The how, who, and why behind new marketing practices

Principal Investigator: Aron Darmody, MarketingProject Title: Understanding Marketer Behaviour, Technology Use and the Digital Marketing ProcessFunder: SSHRC Insight Grant Digital…

The Nicol Building, home of Carleton University's Sprott School of Business in Ottawa, Canada.

Sprott School of Business welcomes new faculty members

The Sprott School of Business at Carleton University is pleased to welcome Aron Darmody and Emily Jones Joanisse as the…

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