Golnoush Zeidabadi
PhD Candidate
- MA Marketing (Allammeh Tabatabaee University), BS Tourism Management (Allammeh Tabatabaee University)
- Email Golnoush Zeidabadi
I am interested in studying consumer behavior, specifically focusing on consumer xenocentrism in developing countries. My research aims to understand why xenocentric consumers choose foreign products over local ones, going beyond just quality as a factor.
Supervisor: Dr. José Rojas-Méndez