Sprott Research Seminar: Sabbatical Returns

Please join us for the next Research Seminar on Friday, October 22^nd (12:00-1:00pm) via Zoom.

Professors Lindsay McShane and Luciara Nardon will be presenting on what they have worked on during their sabbaticals!

Dr. Lindsay McShane is an Associate Professor of Marketing at the Sprott School of Business at Carleton University. She received her PhD in Management (Marketing) from Queen’s University in 2012, and shortly thereafter joined the faculty at Sprott. Lindsay’s research focuses broadly on consumer judgments and their influence on consumer-brand interactions. More specifically, she has examined the effects of fairness perceptions, schadenfreude, environmental cues, and emoji use on consumers’ perceptions of and interactions with brands. This work has been presented at a variety of conferences and published in several peer-reviewed journals. More information about her can be found at: https://sprott.carleton.ca/profile/lindsay-mcshane/ 

At the upcoming research seminar, Lindsay will be talking about a variety of research projects that she is working on. This research includes projects focused on i) examining consumers’ bias towards interpreting firms’ actions in a personal way, ii) applying fairness frameworks to make predictions about charitable giving, iii) understanding the potential negative effects of emoji on brand engagement, iv) the effect of perceived “creepiness” on consumers’ responses to brand communications and v) the use of descriptive language in sales interactions and its effects on purchase intentions. Depending on the stage of the project, Lindsay will speak to the general ideas behind the research, some data-driven insights and steps going forward. 

Dr. Luciara Nardon is a Professor of International Business at the Sprott School of Business at Carleton University and co-director of the Centre for Research on Inclusion at Work (CRIW). She obtained her Ph.D. in International Management and Strategy at the University of Oregon in 2005. Luciara’s research explores cultural and cognitive influences on work in multicultural environments. She has been funded for multiple projects by the Social Sciences and Humanities Research Council (SSHRC) and has received a Carleton Research Award (2018) for research on newcomers’ career advancement.  She has published several books and academic articles in prestigious journals. Luciara is actively involved in several initiatives with the settlement sector in Ottawa supporting newcomers to Canada. More information about her can be found at https://sprott.carleton.ca/profile/luciara-nardon/.

Rethinking social impact: the role of transformative interviews

In this presentation, Luciara will share her sabbatical reflections on and experimentation with research impact. Scholars are increasingly calling for research that ‘makes a difference’ through theoretical, practical, societal, and educational impacts. Recognizing that academic research lags behind practitioners’ issues and that most academic writing is inaccessible to those who need the knowledge, some scholars are calling for embedding social impact in the research process itself. Luciara will share her insights from two research projects aiming to modify research interviews to increase social impact by changing how individuals think, behave, and perform. She hopes to stimulate researchers to think intentionally about the impactful role of research interviews to support research participants and engage in socially impactful research.