Lindsay McShane is an associate professor of marketing at Carleton University. She completed both her PhD (Marketing) and MSc (Marketing) at Queen’s University, and earned a BBA degree from Bishop’s University. Prior to entering academia, she worked in marketing communications, developing marketing plans and communication strategies for both public and private sector clients.
Lindsay’s academic research focuses quite generally on understanding the ethical concerns that influence consumers’ perceptions of and relationships with organizations. Most recently, she has focused extensively on understanding consumers’ fairness judgments and their importance in marketplace relationships. This stream of research highlights the centrality of both the self-concept and affect in shaping consumers’ price fairness judgments. Her work has been published in several academic journals including the Journal of Retailing, the Journal of Business Ethics, Information and Organization and Business & Society. She has also presented her research at several academic conferences including the Association for Consumer Research, the Society for Consumer Psychology, the American Marketing Association and the Academy of Marketing Science.
Prior to joining Sprott, Lindsay was an assistant professor at Wilfrid Laurier University’s School of Business and Economics.