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Lindsay McShane

Associate Professor, Marketing
    Phone:613-520-2600, ext. 2030
    Building:Dunton Tower, Room 918
    Degrees:BBA (Bishop's University), MSc Marketing (Queen's University), PhD Marketing (Queen's University)


    currently on sabbatical

    Dr. Lindsay McShane is an Associate Professor in Marketing at the Sprott School of Business. She is a member of the Association for Consumer Research, the Society for Consumer Psychology, and the American Marketing Association.

    Within Dr. McShane’s research program, she works on variety of projects under two main operating streams: the first pertains to issues of social responsibility and ethical decision-making in consumer judgment. Here, she focuses on developing theory in the areas of consumers’ fairness judgments, corporate and consumer social responsibility, environmental labelling, consumer empowerment and accountability. In the second research area, Dr. McShane is developing a research program centered on the issue of digital brand engagement. She is using large scraped datasets from digital platforms (i.e., websites, Twitter and Facebook) paired with controlled experiments to examine questions regarding how content characteristics (e.g., emoji, hashtags, embedded media, deservingness claims) influence digital brand engagement. The aim is to create a big picture view to see how and why different message features affect consumer engagement.


    Read more about Lindsay's research