Posts sorted by ResFund–Consumer Behaviour and Marketing Management
Older adults' social media engagement in healthcare contexts
Principal Investigator: Dora (Yun) Wang, MarketingProject Title: Improving older adults’ well-being and empowering healthcare services: The role of social media…
When emojis backfire
Principal Investigator: Qi Deng, Business AnalyticsProject Title: When Emojis Backfire: Understanding the Effects of Emoji Schema Incongruity in Brand Social…
How do consumers respond to service provided by chatbots?
Principal Investigator: Lindsay McShane, MarketingProject Title: Chatbot or Live Agent? The Effects of Relational Value Threat on Consumer Receptivity to…
The how, who, and why behind new marketing practices
Principal Investigator: Aron Darmody, MarketingProject Title: Understanding Marketer Behaviour, Technology Use and the Digital Marketing ProcessFunder: SSHRC Insight Grant Digital…
Social media can be bad for your health; how can warnings help?
Principal Investigator: Samira Farivar, Information SystemsProject Title: Devising Effective Warning Messages for Healthy Social Media EngagementFunder: SSHRC Insight Grant Interventions…
What messages do family businesses need to send to potential customers?
Principal Investigator: José Rojas-Mendez, International BusinessProject Title: Reputation Development and Signalling in Family Business OrganizationsFunder: SSHRC Partnership Engage GrantPartner: Welch…
How do chatbots influence the firm-consumer relationship?
Principal Investigator: Lindsay McShane, MarketingProject Title: Chatbot or Live Agent? The Effects of Relational Value Threat on Consumer Receptivity to…
Why do consumers buy repurposed products?
Principal Investigator: Irene Lu, MarketingProject Title: Why Do Consumers Buy Repurposed Products: A Study of Motivations in Consumption Behaviour that…
How does employer surveillance impact retail workers and consumers?
Principal Investigator: Leighann Neilson, MarketingProject Title: Retail Work in the Time of COVIDCollaborator: Nada ElnahlaFunder: CORIS Development Grant The COVID-19…
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