Posts sorted by x-scale
Sprott's Jose Rojas-Mendez Makes His Mark on the Map of Place Brand Impact Makers
Sprott International Business and Marketing Professor José Rojas-Méndez is a leading scholar in place brand marketing research. His expertise in…
Using the Novel X-Scale to Gain a Robust Understanding of Xenocentristic Consumer Behaviour Worldwide
The term “Malinchista” first came into José I. Rojas-Méndez’s radar on a visit to Mexico a few years back. Mexicans…
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