Skip to Content

Posts sorted by x-scale

Portrait of Jose Rojas-Mendez, professor of international business and marketing, Sprott School of Business, Carleton University, Ottawa, Canada.

Sprott's Jose Rojas-Mendez Makes His Mark on the Map of Place Brand Impact Makers

Sprott International Business and Marketing Professor José Rojas-Méndez is a leading scholar in place brand marketing research. His expertise in the area of place brand…

Portrait of Jose Rojas-Mendez, professor of international business and marketing, Sprott School of Business, Carleton University, Ottawa, Canada.

Using the Novel X-Scale to Gain a Robust Understanding of Xenocentristic Consumer Behaviour Worldwide

The term “Malinchista” first came into José I. Rojas-Méndez’s radar on a visit to Mexico a few years back. Mexicans are known to use this…

Page 1 of 1

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.