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Portrait of Jose Rojas-Mendez, professor of international business and marketing, Sprott School of Business, Carleton University, Ottawa, Canada.

2 min read

Sprott's Jose Rojas-Mendez Makes His Mark on the Map of Place Brand Impact Makers

Portrait of Jose Rojas-Mendez, professor of international business and marketing, Sprott School of Business, Carleton University, Ottawa, Canada.

4 min read

Using the Novel X-Scale to Gain a Robust Understanding of Xenocentristic Consumer Behaviour Worldwide

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