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New SSHRC Partnership Engage funding to study social media engagement with health services among older adults

Congratulations to Dr. Dora (Yun) Wang, who has been awarded a SSHRC Partnership Engage Grant for a research project aimed…

Dora (Yun) Wang

Older adults' social media engagement in healthcare contexts

Principal Investigator: Dora (Yun) Wang, MarketingProject Title: Improving older adults’ well-being and empowering healthcare services: The role of social media…

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When emojis backfire

Principal Investigator: Qi Deng, Business AnalyticsProject Title: When Emojis Backfire: Understanding the Effects of Emoji Schema Incongruity in Brand Social…

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Dread doing your taxes: Some tips on hiring someone to take over

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Digital wellness: How social media influencers affect mental health

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Managers' accountability on social media

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Understanding social media's influence on the economy

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Emoji power: How a [exploding head] or a [clapping hands] fuel social media engagement, especially amid COVID-19

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The dark side of social media influencing

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Q&A with Dora Wang

Dora Wang, Assistant Professor, Marketing, joined Sprott in the summer of 2023. This fall, she sat down with us to…

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New Mitacs Accelerate funding to study media coverage of policing in Canada

New funds awarded through the Mitacs Accelerate program will support work being supervised by Linda Duxbury, Chancellor’s Professor of Management,…

Ehsan

Virtual influencers, parasocial relationships, and social media marketing

PhD candidate Ehsan Dabiran recently sat down with us for a Q&A about his program of research, which grew out…

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