Posts sorted by nation branding
Helping developing countries build a strong global profile
José Rojas-Méndez is not only a visionary in the field of nation brand personality and consumer behaviour, but he is…
Branding nations with new molecule model
Research by Professor José Rojas-Méndez will help countries better market themselves to attract international resources. What comes to mind when you…
Professor Nicolas Papadopoulos receives Research Achievement Award
Dr. Nicolas Papadopoulos, Chancellor’s Professor and Professor of Marketing and International Business, has been recognized with a Carleton University Research…
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