Posts sorted by marketers
Lessons from consumer culture theory
Aron Darmody (Associate Professor, Marketing) studies the ways marketing strategies influence consumer behaviour. Family members often gravitate toward similar professions.…
The how, who, and why behind new marketing practices
Principal Investigator: Aron Darmody, MarketingProject Title: Understanding Marketer Behaviour, Technology Use and the Digital Marketing ProcessFunder: SSHRC Insight Grant Digital…
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