Posts sorted by emoji
When emojis backfire
Principal Investigator: Qi Deng, Business AnalyticsProject Title: When Emojis Backfire: Understanding the Effects of Emoji Schema Incongruity in Brand Social…
Emoji power: How a [exploding head] or a [clapping hands] fuel social media engagement, especially amid COVID-19
Emoji power: How a ? or a ?? fuel social media engagement, especially amid COVID-19
Ethan Pancer, Saint Mary’s University and Lindsay McShane, Carleton University The emoji has become a critical part of our online communications, particularly during the…
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