Posts sorted by digital marketing
Older adults' social media engagement in healthcare contexts
Principal Investigator: Dora (Yun) Wang, MarketingProject Title: Improving older adults’ well-being and empowering healthcare services: The role of social media…
Lessons from consumer culture theory
Aron Darmody (Associate Professor, Marketing) studies the ways marketing strategies influence consumer behaviour. Family members often gravitate toward similar professions.…
When emojis backfire
Principal Investigator: Qi Deng, Business AnalyticsProject Title: When Emojis Backfire: Understanding the Effects of Emoji Schema Incongruity in Brand Social…
Sprott Alumni Professional Excellence Award Winner 2023: Pierce Ujjainwalla
Pierce Ujjainwalla, BIB/07, is the co-founder and CEO of Knak, the first codeless email and landing page creation platform. He was…
Triad of SSHRC Insight Grants brings almost $600K of new research funding to Sprott
Three faculty members from the Sprott School of Business have received funding from the Social Sciences and Humanities Research Council…
The how, who, and why behind new marketing practices
Principal Investigator: Aron Darmody, MarketingProject Title: Understanding Marketer Behaviour, Technology Use and the Digital Marketing ProcessFunder: SSHRC Insight Grant Digital…
Sprott alum Stuart Turnbull reflects on basketball, careers and being a mentor
Former pro-basketball player Stu Turnball (BCom/09) now works as an account manager for a digital marketing agency in Toronto. When…
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