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Q&A with Qi Deng

Qi Deng (Assistant Professor, Business Analytics) joined the Sprott School of Business in July 2023. After a busy fall term…

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SSHRC awards Sprott researchers $175k in new funding for short-term research projects

Three Sprott faculty members have been awarded Insight Development Grants from the Social Sciences and Humanities Research Council of Canada.…

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How do consumers respond to service provided by chatbots?

Principal Investigator: Lindsay McShane, MarketingProject Title: Chatbot or Live Agent? The Effects of Relational Value Threat on Consumer Receptivity to…

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