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ahmed doha

Value Creation Through Business Model Innovation

There are people who know exactly what they are meant to do; be where they are meant to be; who genuinely follow their passions—passions so…

Rewarding your shopping with loyalty points

Many of us collect points via loyalty programs. They’re popular, but can cause headaches for the companies who head up loyalty and rewards programs. (Shutterstock)…

Researching Loyalty Reward Programs

Carleton's Dr. Aaron Nsakanda looks into benefits and challenges on both sides of the swipe card When you use your loyalty reward card at the…

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