Gain the critical thinking, analytical, decision-making and creative skills to effectively manage the development, pricing, promotion and distribution of products and services with our marketing concentration. You will also learn how to build and sustain high-value customer relationships in competitive environments.

Career Paths

  • Advertising
  • Brand Management
  • Digital Marketing
  • Marketing Communications
  • Marketing Research
  • Product Marketing
  • Public Relations

Where Recent Sprott Alumni Are Working

  • Content Marketing Manager
    IBM (Ottawa)
  • Associate Planner
    TJX Canada/Winners (Toronto)
  • Marketing Manager
    Gap Inc. (San Francisco)
  • Content Marketer
    Shopify (Ottawa)
  • Digital Strategist
    UM Worldwide (Toronto)


Enhance your degree and your resumé by adding co-operative education to your degree.


At Sprott, career development starts in first year and continues throughout your time here. Our size enables us to provide students with greater opportunities for individualized support and access to employers.

International Opportunities

Sprott students have many opportunities to gain international experiences, including study abroad, international case competitions and leadership programs.

Student Experience

Sprott is home to a tightknit student community and offers exceptional opportunities to expand your networks and your resumé.

Student Support

Sprott is known for providing outstanding student support. Our size enables students to have more access to employer events and career services.


Visit the Admissions website for admission requirements to the BCom, information on how to apply and Carleton’s generous scholarships program.

Bachelor of Commerce Marketing Courses