Gain the critical thinking, analytical, decision-making and creative skills to effectively manage the development, pricing, promotion and distribution of products and services with our marketing concentration. You will also learn how to build and sustain high-value customer relationships in competitive environments.
Career Paths
- Advertising
- Brand Management
- Digital Marketing
- Marketing Communications
- Marketing Research
- Product Marketing
- Public Relations
Where Recent Sprott Alumni Are Working
- Content Marketing Manager
IBM (Ottawa) - Associate Planner
TJX Canada/Winners (Toronto) - Marketing Manager
Gap Inc. (San Francisco) - Content Marketer
Shopify (Ottawa) - Digital Strategist
UM Worldwide (Toronto)
Co-op
Enhance your degree and your resumé by adding co-operative education to your degree.
Careers
At Sprott, career development starts in first year and continues throughout your time here. Our size enables us to provide students with greater opportunities for individualized support and access to employers.
International Opportunities
Sprott students have many opportunities to gain international experiences, including study abroad, international case competitions and leadership programs.
Student Experience
Sprott is home to a tightknit student community and offers exceptional opportunities to expand your networks and your resumé.
Student Support
Sprott is known for providing outstanding student support. Our size enables students to have more access to employer events and career services.
Admissions
Visit the Admissions website for admission requirements to the BCom, information on how to apply and Carleton’s generous scholarships program.