Anahit Armenakyan

Anahit Armenakyan joined Nipissing University in 2012 after completing her doctoral studies at the Sprott School of Business in Carleton University. Prior to joining Nipissing University, she taught a number of marketing courses at Carleton University, Laurentian University, and State Engineering University of Armenia. Anahit currently teaches a wide range of marketing courses in consumer behaviour, advertising and promotions, digital marketing, and social marketing. Her practical experience in Armenian, American, and international companies has provided her with a broad view and perspective that has proven to be useful in tailoring her course materials. She held Visiting Professor positions at Vilnius University (Lithuania) and American University of Armenia (Armenia) and is currently an Adjunct Research Professor at Carleton University.

Anahit’s main research focus is on the issues of country image and consumer behavior, specifically around sport mega-events. Her interest in consumer behaviour, however, extends to other areas such as youth sport participation, adolescents’ influence on parental purchasing decision-making process, the effect of country image on perception of partner trustworthiness in an international business setting, and the effects of country-of-origin on perception of wine (wine marketing). She is also exploring marketing issues around eco-tourism, tourism destination, and organic produce purchasing behaviour. Originally from Armenia, she is passionate about issues around immigration and newcomers’ settlement.