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Ahmed Doha
Dr. Doha’s research is broadly interested in business model innovation and applications of emerging technologies including artificial intelligence and the Internet of Things for value creation in the business and social sciences domains. His current research focuses on applied artificial intelligence for decision making and generative AI (GenAI) in domain-specific areas of knowledge. He is particularly interested in applications of Large Language Models (LLMs) in applications that include personal and organizational AI assistants, recommendation systems, e-commerce, crowdsourcing, semantic ontologies, and knowledge bases. He studies the major forces that influence the design and use of LLMs/GenAI in small to medium size organizations.
Dr. Doha’s research employs mixed methods embedded in a design research methodology framework. As such, his research typically follows the full cycle of the design research methodology starting with business problem identification, conceptualizing a solution, experimenting with design principles, software development and deployment, and performance evaluation through field experimentation. Dr. Doha’s research has been funded by Canada’s Social Sciences and Humanities Research Council (SSHRC), Natural Sciences and Engineering Research Council (NSERC), CANARIE, and industrial partners. He is a recipient of NSERC’s Alexander Graham Bell Canada Graduate Scholarship for Doctoral Studies.
Courses :
BUSI 6306. Artificial Intelligence Research Method in Business (PhD) BUSI 4301. Applied Artificial Intelligence and Business Decision Models (4th year) BUSI 4607. Management of Technology and Innovation (4th year) BUSI 4331. Industry 4.0 Technologies and Management (4th year) BUSI 2301. Introduction to Supply Chain and Operations Management (2nd year) View Professor Doha's curriculum_vitae
ORCID: https://orcid.org/0000-0001-8717-4019
