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Teagan Dubé

Teagan Dube

MSc Candidate

Area of Research: Marketing

Broadly, my personal research interests include consumer culture theory, marketing strategy, branding, consumer engagement, and customer relationships.

Currently, I am conducting research on emotions, digital consumer communities, fandom culture, consumer wellbeing, and pop culture consumption. I am most passionate about understanding consumers’ lived experiences, perceptions, emotions and meaning-making processes associated with such consumption practices. I am also invested in studying how socio-cultural, historical, and political forces construct modern consumer culture, create meanings, and ultimately shape human life. Through my work I hope to contribute to contemporary scholarly discourse on consumer culture, wellbeing, emotions and marketing dynamics.

Awards:
University Medal in the Sprott School of Business (2024)
Deans’ Honour List (2024-2025)
Graduate Scholarship (2025-2026) 
Ontario Graduate Scholarship (OGS) (2025-2026) 

Supervisor: Dr. Aron Darmody