Future Builders Campaign

BUSI 4904 – Future Builders Campaign [1.0 credit]

This directed studies course offers students the opportunity to apply their business knowledge in one of four experiential settings: The Store, The Bookstore, Athletics, and Recruitment. 

Open to students with 3rd or 4th year standing in BCom, BIB, or BAcc, this full-credit course blends hands-on experience with academic reflection, allowing students to develop practical skills while contributing meaningfully to campus partners.

Any questions about this opportunity or the registration process can be directed to experientiallearning@cunet.carleton.ca.

Students should consult with an academic advisor if they have any questions about course placement and/or how registration in this course may impact their degree progression.

The Store

Work on the operational side of Abstentions, a convenience store serving the residence community and operated by the Rideau River Residence Association. Students will support day-to-day business functions and contribute to initiatives that improve efficiency, customer experience, and overall store operations. 

The Bookstore

Collaborate with the Campus Store, applying business skills to support marketing efforts. Students will contribute to initiatives that strengthen brand visibility, enhance customer engagement, and drive sales performance, while supporting day-to-day promotional and merchandising efforts aligned with current business priorities.

Athletics

Collaborate with Carleton Athletics, applying business skills to support a range of departmental needs. Projects may involve sports management initiatives, ticket sales strategies, or marketing campaigns, with the specific focus depending on current priorities. 

Recruitment

Serve as a digital ambassador for Sprott, using creativity and social media expertise to showcase the student experience. Students in this stream will contribute to content creation, digital storytelling, and engagement strategies that strengthen recruitment.

How to Apply

Complete the form below and provide a small reflection answering the following two questions:

1. Why does this opportunity excite you? 
2. How would you apply your business skills to make an impact in your preferred section? 

Feel free to get creative with your application:  

• Written reflection (750 words maximum)  
• Reel or TikTok  
• Short YouTube video  
• Visual storyboard 
• Another format we haven’t thought of!