Yalda Fadaei

Area of Research: Marketing

Yalda is currently a Ph.D. candidate at Sprott School of Business. Her research interests focus on consumer behaviour and sustainability. She is particularly interested in ethical consumption and upcycling behaviour.

Prior to joining the Ph.D. program, Yalda worked on various industry projects as a researcher, analyst and consultant. Her journey has been a continuous attempt to connect her professional and personal interests, values, and potential.

ORCID: https://orcid.org/0000-0001-9058-9688

Supervisor: Dr. Irene Lu