Research Seminar with Gary Davies

How organizations can manage their reputation

A catered lunch will be available from 11:30 AM for in-person attendees.

Description:

An organization’s reputation is probably its most valuable asset, yet reputation management is still a relatively new area. Gary Davies’ research and consultancy has focussed on the reputation of organizations of all types, sizes and nationalities. He emphasizes the key role of customer-facing employees in improving (or damaging) reputation. The gap between a firm’s reputation as seen by employees and customers can explain most increases or decreases in annual sales. These and other insights will form the basis of Gary’s talk.

Biography:

Gary Davies is Emeritus professor of Strategy at Alliance Manchester Business School in the UK. He is also an Adjunct Research professor in the Sprott School of Business and has visiting roles at Henley Business School in the UK and Sookmyung University Business School in Seoul. He has worked with organizations around the world including the Mars group, British Aluminium, Tesco, Tata group, British Airways, Reebok, TNT Express, Sony, P&O, and de Beers. His specialist area is reputation management.

Gary has been an academic for over 40 years, publishing in journals including the Strategic Management Journal, British Journal of Management, Journal of International Business Studies, Journal of the Academy of Marketing Science, Tourism Management, Journal of Travel Research, and Harvard Business Review.

His proudest achievement is to have successfully supervised more than 50 doctoral students (most of whom still talk to him!).