Research Seminar with Dr. Aron Darmody

Join us at the next research seminar with new faculty member Dr. Aron Darmody! Dr. Darmody will be giving a talk entitled ‘Strategic corporate philanthropy: New marketing framework and recommendations’. Please see below for more information.

*Click this Zoom link to join the seminar on January 27th – no rsvp required*

Abstract: In this talk I will introduce and discuss strategic corporate philanthropy (CP) practices. I first examine corporate philanthropy and show it as both an altruistic and strategic endeavour, but that it can lack a strong marketing component. I then show how firms can use corporate philanthropy as a proactive marketing instrument through their many societal contributions. Finally, a framework and four strategic recommendations are proposed that connect corporate philanthropy with contemporary marketing practices.

Want to know more about Dr. Darmody’s research and life in academia? Check out this Q&A here.