Nuša Fain receives SSHRC PEG to explore if and how gamification can support young adults’ career development

Congratulations to Dr. Nuša Fain, who has received funding from the Social Sciences and Humanities Research Council of Canada’s Partnership Engage Grant (PEG) program. These grants, which support research excellence in the social sciences and humanities, are meant to respond to immediate needs and time constraints facing organizations in non-academic sectors.

Technological advances, especially among the “digital natives” referred to collectively as Gen Z, have reshaped career expectations while compromising traditional social skills and limiting self-awareness of personal strengths. This research project focuses on bridging the gap by validating Brazen & Co.’s Own Your Vibe framework for young adults’ self-awareness and creating a gamified version of it to aid their career transitions. The goal is to generate new knowledge about self-awareness, career choices, and technology integration among young adults, benefitting both individuals and career development counsellors. The project will also offer a new business model to support the partner’s future growth.