The importance of place, identity and image in life

From ‘place of birth’ to ‘place of business’, from ‘between a rock and a hard place’ to ‘being in the right place at the right time’, and from seeking ‘a place to call home’ to ‘a place in the sun’, a new book uses metaphors and current research to shed light on the importance of ‘place’ in business and human life. 

Co-edited by Nicolas Papadopoulos, Distinguished Research Professor of Marketing and International Business at Carleton University’s Sprott School of Business, and Mark Cleveland, Dancap Private Equity Chair at Western University’s Faculty of Social Science, Marketing Countries, Places, and Place-associated Brands: Identity and Image was just released by Edward Elgar Publishing.

The book discusses the persona of places from town squares to countries, and of the people and things associated with them. Integrating diverse strands of ‘place’ research, it is intended for scholars and managers in marketing and cross-cultural consumer behaviour, social psychology, urban geography, regional economics, and international business.