In this column, BCom alum Ken Tencer looks at exporting and discusses how Canadian entrepreneurs can expand their business into the U.S. market when international brands have stumbled in doing so. He turns to Chancellor Professor Nicolas Papadopoulos for his advice on international expansion.
Read the full column online – “Exporting: Everything we build begins with a great foundation" (The Globe and Mail, Nov. 11, 2014)
Ken Tencer is an experienced entrepreneur, best-selling author and CEO of Spyder Works.