Professor Chris Fredette explores the relationship between social networks and work processes
What makes business practice reliable, effective and fun? According to Chris Fredette, the secret is to understand the relationship between social networks and work processes.
“Let’s think of organizational actions to block access to services like Facebook in the workplace,” says Fredette, assistant professor of management and strategy at the Sprott School of Business. “This is a losing battle. We should be fighting to capitalize on how these work and how to best use them in a business setting, rather than just trying to kill them because, let’s face it, social networks are going to exist either way.”