Think the worlds of corporate culture and online communication can’t collide? Think again, says Alex Ramirez, an assistant professor in the Sprott School of Business. He’s studying the blogosphere to find out how opinions on the Internet are changing the way businesses interact with consumers.
Ramirez has long been interested in how information is shared in organizations. He realized that blogs are an increasingly popular way for people to communicate, and decided to take a closer look at those industries where blogging might be having an effect.
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