Posts sorted by Lindsay McShane
SSHRC awards Sprott researchers $175k in new funding for short-term research projects
Three Sprott faculty members have been awarded Insight Development Grants from the Social Sciences and Humanities Research Council of Canada.…
How do consumers respond to service provided by chatbots?
Principal Investigator: Lindsay McShane, MarketingProject Title: Chatbot or Live Agent? The Effects of Relational Value Threat on Consumer Receptivity to…
Emoji power: How a [exploding head] or a [clapping hands] fuel social media engagement, especially amid COVID-19
A Q&A with Sprott PhD student Narmin Tartila Banu
Narmin Tartila Banu is a third year PhD in Management student at Carleton University’s Sprott School of Business. She received…
Emoji power: How a ? or a ?? fuel social media engagement, especially amid COVID-19
Ethan Pancer, Saint Mary’s University and Lindsay McShane, Carleton University The emoji has become a critical part of our online communications, particularly during the…
The knack for finding the hidden gem
Lindsay McShane understands marketing, in fact, she eats, sleeps, and breathes marketing, and has for the last 15 years. With…
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