|Building:||Dunton Tower, Room 910|
|Degrees:||BA Directed Interdisciplinary Studies (Carleton University), MA Sociology (Queen’s University), PhD Management (Queen’s University)|
Dr. Leighann C. Neilson is Associate Professor of Marketing at the Sprott School of Business at Carleton University. She is also a Research Associate with the Carleton Centre for Public History. Dr. Neilson’s research focuses on historical aspects of marketing and consumption. She has held several executive positions within the CHARM (Conference on Historical Analysis and Research in Marketing) Association and is a founding editorial board member of the Journal of Historical Research in Marketing (JHRM). Her history-related research has been published in JHRM and the Journal of Macromarketing, as well as in several edited collections. Her research on family history (genealogy) was supported by a grant from the Social Sciences and Humanities Research Council (SSHRC). She is currently working on a biography of John Murray Gibbon, a publicity agent for Canadian Pacific Railways, who was instrumental in building their brand.
Dr. Neilson is also interested in sociological and anthropological aspects of consumption. She is currently researching disposal, the final stage of consumption, using a consumer culture theory (CCT) lens. She teaches Sprott’s Consumer Culture Theory course (BUSI 4209), as well as teaching within the Arts Management Minor. Dr. Neilson has received several awards for teaching excellence including a Teaching Achievement Award from Carleton University (2017), the Sprott Faculty Teaching Award (2019) and the Capital Educator’s Award from the Ottawa Network for Education (2011).
As an expert in qualitative research methods, Dr. Neilson enjoys researching a broad spectrum of topics, often in conjunction with colleagues from other disciplines. As a result, her research has been published in various journals including the Journal of Business Ethics, Canadian Journal of Administrative Sciences, International Journal of Wine Business Research, Journal of Small Business and Entrepreneurship, etc.