Aron Darmody is an Associate Professor of Marketing at the Sprott School of Business at Carleton University. He completed his PhD in Marketing at York University. Prior to that he obtained a Master’s degree in Marketing at Dublin City University and a Bachelor’s degree in Commerce at University College Cork. Before joining Sprott, Aron was an Associate Professor of Marketing at Suffolk University, Boston.
Aron’s current research interests include cultural studies of digital marketing practice, Big Data, surveillance, consumer work, and consumer knowledge creation and exchange. In his research Aron employs a range of qualitative methods, including ethnography, interviews, netnography, and videography. He is currently working on projects that investigate contemporary marketing practices as new forms of consumer surveillance and how consumers produce and strategically manage their knowledge in digital spaces. He also studies 'digital marketer behaviour,’ the roles that marketers play in shaping and giving definition to markets and consumer culture. His research in this area is supported by an Insight Grant from the Social Sciences and Humanities Research Council (SSHRC).
The interdisciplinary nature of Aron’s work is reflected in his outlets for publication. These include Big Data & Society, Journal of Consumer Culture, Consumption Markets and Culture, Journal of Marketing Management, Journal of Marketing Education, Journal of Business Research, and Journal of Macromarketing. In addition, Aron’s work is regularly presented at leading academic conferences, including Association of Consumer Research, American Marketing Association, The European Marketing Academy, Consumer Culture Theory, and Academy of Management. Aron serves as Associate Editor of Consumption Markets and Culture.
Dr. Darmody is currently accepting MSc and PhD students who are experienced and interested in working with qualitative methodologies to address various marketing and consumer phenomena.
ORCID: https://orcid.org/0000-0002-6646-6028
