Helping Canadian SMEs Overcome American Tariffs

For Canadian small- and medium-sized enterprises (SMEs), economic uncertainty isn’t a distant concern — it’s a daily reality. With looming U.S. tariffs threatening their largest market, the question isn’t just how to compete, but how to survive. That’s where Carleton University’s Technology Innovation Management (TIM) program comes in, offering a game-changing strategy to help SMEs adapt and secure their futures.
Carleton’s “Up Our Game, Canada!” initiative is more than just a response to trade tensions — it’s a proactive solution designed to help businesses future-proof their operations. Led by Associate Professor Tony Bailetti from the Sprott School of Business, the program equips SMEs with AI-powered tools, digital training and a strategic framework to diversify beyond the American market.