Merridee Bujaki: The Researcher Who Loves to Think Outside the Box
As a tenured, Full Professor in Accounting, Dr. Merridee Bujaki is clearly a resident expert at the Sprott School of Business. And, with over two decades of highly influential work in the accounting arena and numerous academic and professional publications under her belt, Bujaki is showing no signs of slowing down. In fact, she is embarking on one of her largest research projects to date—a project that will have resounding impact to workplace mental well-being nationally. But we’ll get to that.
Bujaki’s research program is a very robust, eclectic mixture of projects where she’s injected an interdisciplinary approach while maintaining a strong accounting undertone. Bujaki summarizes her research program as the “four Cs.” All her research falls within a Canadian framework, explores Canadian Corporations’ voluntary disclosures; Careers—predominantly around women’s careers in accounting; and fascinating work understanding Canals—specifically the Rideau Canal and the accounting history of its construction and early operations. What is quite wonderful about Bujaki’s program is that it envelopes a “think-outside-the-box” approach to the accounting world.
“One of the things I value most about being an academic is the freedom for intellectual curiosity and to explore areas of research that are new and interesting. And the Sprott School is highly supportive and values this research approach.”
Merridee Bujaki, Professor of Accounting, Sprott School of Business
One branch of her research stream sees Bujaki examining Canadian firms’ voluntary disclosures and the underlying language or images behind those disclosures. Specifically, Bujaki is highly interested in why Canadian firms present voluntary information in their corporate reporting—such as annual reports, letters to investors and stakeholders, management discussions and analyses, even the photography used—in certain ways. What is the language used to convey a message? What ideological undertone is behind the choice of photos used to support the language? These questions all fall under the guise of impression management because it’s an attempt by firms to present themselves in such a way that it could influence the perspective of the reader. Bujaki’s fascination with the language and the mindset of firms’ reporting isn’t much of a diversion since English and Psychology were her majors during her undergraduate degree—and now offer a highly valuable infusion into her research framework. Bujaki’s findings have revealed that firms do indeed choose to say or present information in a very deliberate manner; “they are very much trying to manage impressions.” For example, Bujaki’s current research is examining firms’ use of language around merit and how, and who, defines merit in cases such as hiring executives and appointing members to the board of directors. “Historically, merit and work are very much gendered concepts,” and so Bujaki’s research taps into a very prevalent, persistent problem in the workplace around gender inequality. The main goal with her research is to empower consumers and investors to look at firm publications with a more critical eye—”don’t stop at the surface level; ask why they are presenting information in a certain way.”