Sprott Team reaches finals in Concordia University's JMUCC Strategy Case Competition

A team of four students from the Sprott School of Business shone at the John Molson Undergraduate Case Competition (JMUCC) over the winter break, held at Concordia University.

The team placed in the top six of 24 Canadian and International teams.

The students competed in a 24-hour case study, sponsored by Birks Canadian jewellers, that involved reaching Gen X and Y cohorts – two groups with very different tastes, buying habits, influences and wallet sizes. Birks also asked for a recommendation on international expansion while having very limited resources to accomplish the task.

The Sprott team consisted of Leslie Alba (IB and Finance), Laura McWhirter (Marketing and OM), Desirae Odjick (Marketing) and Saimum Wahid (Accounting and Finance)

During the three-day preliminary rounds, Team Sprott emerged in a tie for first place with Team HEC from the University of Montreal. Dean Tomberlin praised the students on their efforts noting that “The team’s strategy propelled them out of a very tight divisional race. Our students are heading into the finals for the second year running unlike any of the other competitors.”

During the final competition, although the Carleton team did not place in the top three, the team wowed the room with a cogent display of financial analysis, strategy, marketing savvy, information visualisation, choreography and stellar individual presentation skills.

First place went to the University of Alberta; second to the University of British Columbia; and third place to the University of Hong Kong.

The judging panel consisted of 11 judges, primarily from Burks and Mayors, but also representing RBC bank and an independent strategy firm.

The School congratulates Team Sprott for its outstanding efforts and achievements.