Up Our Game Canada

For years, Canadian SMEs have thrived with seamless access to the U.S. market. But today, rising tariffs, currency fluctuations, and national security concerns are creating new risks. The proposed 25% tariff on Canadian imports will drive up costs, disrupt supply chains, and threaten your competitive edge.

The reality is clear: the old way of exporting into the U.S. will not work anymore. Forward-thinking Canadian SMEs should not wait for governments to step in—they must adapt, diversify, and take control of their future. The Sprott School of Business at Carleton University is here to help.

To help Canadian businesses navigate this new landscape, we have developed a three-pronged strategy with practical solutions:

Safeguard and expand U.S. market access – Protect key trade relationships, push back against protectionist policies, and secure long-term stability in the U.S. market.
Build a stronger domestic economy – Strengthen internal trade and supply chains to reduce vulnerabilities and boost economic self-reliance.
Diversify foreign trade – Open new global markets to reduce dependence on U.S. trade and unlock fresh growth opportunities.