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SUMMARY:Research Seminar with Dr. Aron Darmody
DESCRIPTION:Join us at the next research seminar with new faculty member Dr. Aron Darmody! Dr. Darmody will be giving a talk entitled ‘Strategic corporate philanthropy: New marketing framework and recommendations’. Please see below for more information.



*Click this Zoom link to join the seminar on January 27th – no rsvp required*



Abstract: In this talk I will introduce and discuss strategic corporate philanthropy (CP) practices. I first examine corporate philanthropy and show it as both an altruistic and strategic endeavour, but that it can lack a strong marketing component. I then show how firms can use corporate philanthropy as a proactive marketing instrument through their many societal contributions. Finally, a framework and four strategic recommendations are proposed that connect corporate philanthropy with contemporary marketing practices.



Want to know more about Dr. Darmody's research and life in academia? Check out this Q&A here.
LOCATION:Nicol, Carleton University, 1125 Colonel By Dr, Ottawa, ON K1S 5B6
URL:https://carleton-ca.zoom.us/j/93227421495
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