This concentration prepares students with the necessary skills to help companies successfully expand to, and compete in, international markets.

You will learn how to adapt business strategy to the cultural, political, legal, economic, technological, geographic and historical factors that result in buyer behaviour differences around the world.

You will also learn how to assess various foreign expansion alternatives that companies face when going abroad.

Career Paths

  • Business Development
  • Foreign Affairs
  • Import/Export
  • International Development
  • International Trade
  • Marketing
  • Regulatory Affairs
  • Tourism

Where Recent Sprott Alumni Are Working

  • Risk Management Consultant
    Ernst & Young (Santiago, Chile)
  • Associate, Global Trade
    Export Development Canada (Ottawa)
  • Media and Communications Manager,
    The Canadian Chamber of Commerce (Shanghai, China)
  • Team Lead, Policy & Enforcement (EMEA)
    YouTube (Dublin, Ireland)
  • Marketing Manager
    GAP Inc. (San Francisco, United States)


At Sprott, career development starts in first year and continues throughout your time here. Our size enables us to provide students with greater opportunities for individualized support and access to employers.

International Opportunities

In addition to the year abroad, Sprott BIB students can gain more international experience through opportunities that include international case competitions and leadership programs.

Student Experience

Sprott is home to a tight-knit student community and offers exceptional opportunities to expand your networks and your resumé.

Student Support

Sprott is known for providing outstanding student support. Our size enables students to have more access to employer events and career services.


Visit the Admissions website for admission requirements to the BIB, information on how to apply and Carleton’s generous scholarships program.

BIB International Marketing & Trade Courses