People / Yun Wang

Yun Wang

PhD Candidate

    Email:Yunwang3@cmail.carleton.ca
    Phone:613-520-2600
    Degrees:Master of Management (Central University of Finance and Economics), Bachelor of Management (China Agricultural University), Bachelor of Art (China Agricultural University)

    Biography

    Area of Research: Information Systems & Marketing

    My research area is Marketing & Information Systems. My research interests include the influence of social media on consumer behaviour and organizational behaviour, global consumer culture, neuro-marketing/IS, as well as green marketing.

    Supervisor: Shaobo Ji & Michel Rod

    Refereed Conference Proceedings:

    Wang, Y., Deng, Q. and Ji, S. (2015) A Review of Social Media Use in Enterprises, The 8th International Conference on Information Resources Management (Conf-IRM 2015), May 18-20, 2015, Ottawa, Ontario, Canada.

    Wang, Y., Rod, M. and Ji, S. (2015) Industrial Tweeting: A Critical Review on the Use of Social-Media in B2B Marketing, The Australian & New Zealand Marketing Academy Conference (ANZMAC 2015), November 30-December 2, 2015, Sydney, Australia.

    Deng, Q., Ji, S. and Wang, Y. (2015) Green IT Practice Disclosure: An Examination of Corporate Sustainability Report in IT Sector, The 36th International Conference on Information Systems (ICIS 2015), December 13-16, 2015, Ft. Worth, Texas, U.S.

    Deng, Q., Wang, Y. and Ji, S. (2015) Why Organizations Adopt Green IT: A Comprehensive Review, The 8th International Conference on Information Resources Management (Conf-IRM 2015), May 18-20, 2015, Ottawa, Ontario, Canada.