|Degrees:||MBA (York University), BBA (York University), BA (University of Western Ontario)|
Area of Research: Brand identification and the influence of online brand communities on brand development.
Paul’s research investigates the development of consumers’ identification with brands and how participation in online brand communities influences this development. In particular, his research explores how consumer relationships with brands change over time.
Papadopoulos, N., Curwen, P., Gulanowski, D., & Plante, L. (2016). An Integrative and Critical Review of Research on the Psychic Distance Construct. Proceedings of the Administrative Sciences Association of Canada (ASAC) Annual Meeting, Edmonton, Alberta, Canada.
Supervisor: Dr. Louise Heslop