{"id":7019,"date":"2025-04-01T13:29:44","date_gmt":"2025-04-01T13:29:44","guid":{"rendered":"https:\/\/sprott.carleton.ca\/exec-ed\/?page_id=7019"},"modified":"2026-02-12T10:10:00","modified_gmt":"2026-02-12T15:10:00","slug":"sports-leadership-program-outline","status":"publish","type":"page","link":"https:\/\/sprott.carleton.ca\/exec-ed\/all-programs\/sports-leadership-program-outline\/","title":{"rendered":"Sports Leadership &#8211; Program Outline"},"content":{"rendered":"    \n<section class=\"w-screen px-6 cu-section cu-section--white ml-offset-center md:px-8 lg:px-14\">\n    <div class=\"space-y-6 cu-max-w-child-max  md:space-y-10 cu-prose-first-last\">\n\n        \n                    \n                    \n            \n    <div class=\"cu-wideimage relative flex items-center justify-center mx-auto px-8 overflow-hidden md:px-16 rounded-xl not-prose  my-6 md:my-12 first:mt-0 bg-opacity-50 bg-cover bg-cu-black-50 py-24 md:py-28 lg:py-36 xl:py-48\" style=\"background-image: url(https:\/\/sprott.carleton.ca\/exec-ed\/wp-content\/uploads\/sites\/9\/Sports-Leadership-Banners-768x336.png); background-position: 50% 50%;\">\n\n                    <div class=\"absolute top-0 w-full h-screen\" style=\"background-color:rgba(0,0,0,0.600);\"><\/div>\n        \n        <div class=\"relative z-[2] max-w-4xl w-full flex flex-col items-center gap-2 cu-wideimage-image cu-zero-first-last\">\n            <header class=\"mx-auto mb-6 text-center text-white cu-pageheader cu-component-updated cu-pageheader--center md:mb-12\">\n\n                                    <h1 class=\"cu-prose-first-last font-semibold mb-2 text-3xl md:text-4xl lg:text-5xl lg:leading-[3.5rem] cu-pageheader--center text-center mx-auto after:left-px\">\n                        Sports Leadership &#8211; Program Outline\n                    <\/h1>\n                \n                            <\/header>\n        <\/div>\n\n            <\/div>\n\n    \n\n    <\/div>\n<\/section>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Module-1a\">Module 1: Foundations of Sports Leadership <\/h3>\n\n\n\n<h4 id=\"taught-by-ian-mendes\" class=\"wp-block-heading\">Taught by Ian Mendes<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong class=\"myprefix-text-bold\">History &amp; evolution of sports leaderships<\/strong>\n<ul class=\"wp-block-list\">\n<li>Explore how leadership in professional sports has shifted from family-run operations to global enterprises, and the implications for modern leaders <\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong class=\"myprefix-text-bold\">Leadership styles and philosophies in sports<\/strong>\n<ul class=\"wp-block-list\">\n<li>Understand why servant leadership thrives in today&#8217;s sports environments, and why authoritarian approaches no longer work<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong class=\"myprefix-text-bold\">Ethical decision-making and integrity<\/strong>\n<ul class=\"wp-block-list\">\n<li>Examine real-world scenarios to practice making value-based decisions that build trust and foster positive culture<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong class=\"myprefix-text-bold\">Why communication matters<\/strong>\n<ul class=\"wp-block-list\">\n<li>Learn the impact of effective internal communication and how to strike the right balance to avoid meeting overload<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Module-1b\">Module 2: Team Building and Motivation <\/h3>\n\n\n\n<h4 id=\"taught-by-rob-smart\" class=\"wp-block-heading\">Taught by Rob Smart<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong class=\"myprefix-text-bold\">Principles of team dynamics<\/strong>\n<ul class=\"wp-block-list\">\n<li>Analyze how locker room dynamics translate into professional settings and how to foster collaboration across teams<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong class=\"myprefix-text-bold\">Coaching strategies for peak performance<\/strong>\n<ul class=\"wp-block-list\">\n<li>Review evolving coaching styles, motivational strategies, and the importance of mentorship<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong class=\"myprefix-text-bold\">Handling conflicts and fostering collaboration<\/strong>\n<ul class=\"wp-block-list\">\n<li>Learn strategies to address interpersonal conflicts and create inclusive, respectful team environments<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Module-1c\"><strong class=\"myprefix-text-bold\">Module 3: Strategic Management in Sports<\/strong> <\/h3>\n\n\n\n<h4 id=\"taught-by-mark-goudie\" class=\"wp-block-heading\">Taught by Mark Goudie<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong class=\"myprefix-text-bold\">Building and implementing strategic visions<\/strong>\n<ul class=\"wp-block-list\">\n<li>Build strategic plans that align business goals with performance outcomes<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong class=\"myprefix-text-bold\">Resource allocation and operational excellence<\/strong>\n<ul class=\"wp-block-list\">\n<li>Examine how organizations of all sizes manage staffing, budgets, and long-term success<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong class=\"myprefix-text-bold\">Data-driven decision-making and analytics<\/strong>\n<ul class=\"wp-block-list\">\n<li>Explore how analytics and AI are shaping customer insights, operations, and decision-making in todays industry<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Module-2a\">Module 4: Sports Marketing and Branding <\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"Module-2a\">Taught by Patti Zebchuck<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong class=\"myprefix-text-bold\">Building a strong brand in sports organizations<\/strong>\n<ul class=\"wp-block-list\">\n<li>Learn to build meaningful slogans, visuals, and partnerships that reflect a team&#8217;s identity<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong class=\"myprefix-text-bold\">Fan engagement and community outreach<\/strong>\n<ul class=\"wp-block-list\">\n<li>Understand community outreach, in-game experience, and demographic tracking to enhance fan loyalty<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong class=\"myprefix-text-bold\">Leveraging digital platforms and social media<\/strong>\n<ul class=\"wp-block-list\">\n<li>Develop content strategies across digital platforms, monetize online presence, and engage athletes in storytelling<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Module-2b\"><strong class=\"myprefix-text-bold\">Module 5: Financial Acumen for Sports Leaders<\/strong> <\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"Module-2b\"><strong class=\"myprefix-text-bold\">Taught by Yolana Junco &amp; Valerie Hughes<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong class=\"myprefix-text-bold\">Budgeting and financial planning for sports organizations<\/strong>\n<ul class=\"wp-block-list\">\n<li>Understanding forecasting, multi-year budgeting, salary management, and contract negotiations<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong class=\"myprefix-text-bold\">Revenue generation: Sponsorships, broadcasting, and events<\/strong>\n<ul class=\"wp-block-list\">\n<li>Explore sponsorships, broadcast deals, ticket pricing, and secondary revenue streams like merchandise and events<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong class=\"myprefix-text-bold\">Risk management and compliance<\/strong>\n<ul class=\"wp-block-list\">\n<li>Navigate tax implications, team valuations, challenges with the Canadian dollar, and collective bargaining agreements &#8211; if applicable<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"Module-3a\">Module 6: Leadership in Crisis <\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"Module-3a\">Taught by Ian Mendes<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong class=\"myprefix-text-bold\">Crisis management and contingency planning<\/strong>\n<ul class=\"wp-block-list\">\n<li>Learn from past crises and prepare proactive response strategies<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong class=\"myprefix-text-bold\">Navigating public relations challenges<\/strong>\n<ul class=\"wp-block-list\">\n<li>Manage communication effectively in the face of public scrutiny<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong class=\"myprefix-text-bold\">Resilience and mental health in sports leadership<\/strong>\n<ul class=\"wp-block-list\">\n<li>Explore the evolution of the mental health landscape and why it&#8217;s important to promote mental well-being and resilience in high-pressure environments<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Module 1: Foundations of Sports Leadership Taught by Ian Mendes Module 2: Team Building and Motivation Taught by Rob Smart Module 3: Strategic Management in Sports Taught by Mark Goudie Module 4: Sports Marketing and Branding Taught by Patti Zebchuck Module 5: Financial Acumen for Sports Leaders Taught by Yolana Junco &amp; Valerie Hughes Module [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":85,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_cu_dining_location_slug":"","footnotes":"","_links_to":"","_links_to_target":""},"cu_page_type":[],"class_list":["post-7019","page","type-page","status-publish","hentry"],"acf":{"cu_post_thumbnail":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sports Leadership - Program Outline - Executive Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sprott.carleton.ca\/exec-ed\/all-programs\/sports-leadership-program-outline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sports Leadership - Program Outline - Executive Education\" \/>\n<meta property=\"og:description\" content=\"Module 1: Foundations of Sports Leadership Taught by Ian Mendes Module 2: Team Building and Motivation Taught by Rob Smart Module 3: Strategic Management in Sports Taught by Mark Goudie Module 4: Sports Marketing and Branding Taught by Patti Zebchuck Module 5: Financial Acumen for Sports Leaders Taught by Yolana Junco &amp; Valerie Hughes Module [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sprott.carleton.ca\/exec-ed\/all-programs\/sports-leadership-program-outline\/\" \/>\n<meta property=\"og:site_name\" content=\"Executive Education\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T15:10:00+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sprott.carleton.ca\\\/exec-ed\\\/all-programs\\\/sports-leadership-program-outline\\\/\",\"url\":\"https:\\\/\\\/sprott.carleton.ca\\\/exec-ed\\\/all-programs\\\/sports-leadership-program-outline\\\/\",\"name\":\"Sports Leadership - Program Outline - Executive Education\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sprott.carleton.ca\\\/exec-ed\\\/#website\"},\"datePublished\":\"2025-04-01T13:29:44+00:00\",\"dateModified\":\"2026-02-12T15:10:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sprott.carleton.ca\\\/exec-ed\\\/all-programs\\\/sports-leadership-program-outline\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sprott.carleton.ca\\\/exec-ed\\\/all-programs\\\/sports-leadership-program-outline\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sprott.carleton.ca\\\/exec-ed\\\/all-programs\\\/sports-leadership-program-outline\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sprott.carleton.ca\\\/exec-ed\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"All Programs\",\"item\":\"https:\\\/\\\/sprott.carleton.ca\\\/exec-ed\\\/all-programs\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sports Leadership &#8211; Program Outline\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sprott.carleton.ca\\\/exec-ed\\\/#website\",\"url\":\"https:\\\/\\\/sprott.carleton.ca\\\/exec-ed\\\/\",\"name\":\"Executive Education\",\"description\":\"Carleton University\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sprott.carleton.ca\\\/exec-ed\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sports Leadership - Program Outline - Executive Education","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sprott.carleton.ca\/exec-ed\/all-programs\/sports-leadership-program-outline\/","og_locale":"en_US","og_type":"article","og_title":"Sports Leadership - Program Outline - Executive Education","og_description":"Module 1: Foundations of Sports Leadership Taught by Ian Mendes Module 2: Team Building and Motivation Taught by Rob Smart Module 3: Strategic Management in Sports Taught by Mark Goudie Module 4: Sports Marketing and Branding Taught by Patti Zebchuck Module 5: Financial Acumen for Sports Leaders Taught by Yolana Junco &amp; Valerie Hughes Module [&hellip;]","og_url":"https:\/\/sprott.carleton.ca\/exec-ed\/all-programs\/sports-leadership-program-outline\/","og_site_name":"Executive Education","article_modified_time":"2026-02-12T15:10:00+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sprott.carleton.ca\/exec-ed\/all-programs\/sports-leadership-program-outline\/","url":"https:\/\/sprott.carleton.ca\/exec-ed\/all-programs\/sports-leadership-program-outline\/","name":"Sports Leadership - Program Outline - Executive Education","isPartOf":{"@id":"https:\/\/sprott.carleton.ca\/exec-ed\/#website"},"datePublished":"2025-04-01T13:29:44+00:00","dateModified":"2026-02-12T15:10:00+00:00","breadcrumb":{"@id":"https:\/\/sprott.carleton.ca\/exec-ed\/all-programs\/sports-leadership-program-outline\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sprott.carleton.ca\/exec-ed\/all-programs\/sports-leadership-program-outline\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sprott.carleton.ca\/exec-ed\/all-programs\/sports-leadership-program-outline\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sprott.carleton.ca\/exec-ed\/"},{"@type":"ListItem","position":2,"name":"All Programs","item":"https:\/\/sprott.carleton.ca\/exec-ed\/all-programs\/"},{"@type":"ListItem","position":3,"name":"Sports Leadership &#8211; Program Outline"}]},{"@type":"WebSite","@id":"https:\/\/sprott.carleton.ca\/exec-ed\/#website","url":"https:\/\/sprott.carleton.ca\/exec-ed\/","name":"Executive Education","description":"Carleton University","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sprott.carleton.ca\/exec-ed\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/sprott.carleton.ca\/exec-ed\/wp-json\/wp\/v2\/pages\/7019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sprott.carleton.ca\/exec-ed\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sprott.carleton.ca\/exec-ed\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sprott.carleton.ca\/exec-ed\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sprott.carleton.ca\/exec-ed\/wp-json\/wp\/v2\/comments?post=7019"}],"version-history":[{"count":5,"href":"https:\/\/sprott.carleton.ca\/exec-ed\/wp-json\/wp\/v2\/pages\/7019\/revisions"}],"predecessor-version":[{"id":8142,"href":"https:\/\/sprott.carleton.ca\/exec-ed\/wp-json\/wp\/v2\/pages\/7019\/revisions\/8142"}],"up":[{"embeddable":true,"href":"https:\/\/sprott.carleton.ca\/exec-ed\/wp-json\/wp\/v2\/pages\/85"}],"wp:attachment":[{"href":"https:\/\/sprott.carleton.ca\/exec-ed\/wp-json\/wp\/v2\/media?parent=7019"}],"wp:term":[{"taxonomy":"cu_page_type","embeddable":true,"href":"https:\/\/sprott.carleton.ca\/exec-ed\/wp-json\/wp\/v2\/cu_page_type?post=7019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}