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Competition dates: February 24 – March 2, 2019
Recruiting begins: November
Location: Montreal, QC
Coach: Instructor Emily Gray


The John Molson Undergraduate Case Competition (JMUCC) is an annual, multi-round case competition, organized by a committee of students from the John Molson School of Business at Concordia University. The week-long event takes place in the heart of downtown Montreal, and challenges twenty-four international teams from renowned business schools.


This week-long competition, organized by undergraduate students from Concordia University’s John Molson School of Business, has quickly become a marquee event on the global case competition calendar. The event is limited to 24 teams (participation is by invitation-only) and attracts case teams from top business schools around the world.

Teams are divided into six divisions, each comprised of four universities. The competition begins with a round-robin, with teams facing-off in head-to-head presentations against other schools in their division. The first two cases are traditional written cases with detailed data, while the third requires teams to consult external sources and present their solutions 24 hours after receiving the case. Judges look for logical, actionable, realistic, creative and well thought-out recommendations.

Schools with the highest cumulative preliminary-round scores in their respective division advance to the final stage. The six finalists then present their strategic solutions from the 24-hour research case to a new panel of business executives.


JMUCC is open to all 3rd and 4th year BCom and BIB students. NOTE: As with all case competitions, participants must either be enrolled in BUSI 3800 (Fall term) or have previously completed the course.

Recruiting & Training Schedule:

Team selection begins in November. Weekly training sessions and practices take place in December, January and February to prepare for competition.

At the 2012 competition, the Sprott contingent of C.J. Gordon, Ben Ryan, Tania Steyn, and Rhea Wootton was the top Canadian team, with a 3rd place overall finish.

To find out more, visit the JMUCC website.