Area of Research: Information Systems & Marketing
My research area is Marketing & Information Systems. My research interests include the influence of social media on consumer behaviour and organizational behaviour, global consumer culture, neuro-marketing/IS, as well as green marketing.
Refereed Conference Proceedings:
Wang, Y., Deng, Q. and Ji, S. (2015) A Review of Social Media Use in Enterprises, The 8th International Conference on Information Resources Management (Conf-IRM 2015), May 18-20, 2015, Ottawa, Ontario, Canada.
Wang, Y., Rod, M. and Ji, S. (2015) Industrial Tweeting: A Critical Review on the Use of Social-Media in B2B Marketing, The Australian & New Zealand Marketing Academy Conference (ANZMAC 2015), November 30-December 2, 2015, Sydney, Australia.
Deng, Q., Ji, S. and Wang, Y. (2015) Green IT Practice Disclosure: An Examination of Corporate Sustainability Report in IT Sector, The 36th International Conference on Information Systems (ICIS 2015), December 13-16, 2015, Ft. Worth, Texas, U.S.
Deng, Q., Wang, Y. and Ji, S. (2015) Why Organizations Adopt Green IT: A Comprehensive Review, The 8th International Conference on Information Resources Management (Conf-IRM 2015), May 18-20, 2015, Ottawa, Ontario, Canada.