Area of Research: Marketing. Affect (emotion) in consumer decision-making; consumer psychology; decision science.
Supervisor: Irene Lu
Refereed Conference Proceedings:
Ahmed Doha, Markus Biehl, Kaleem Mahmood (2014) “Framework for Evaluating Approaches to Poverty Alleviation,” Best Paper Proceedings, Social Issues in Management, Academy of Management meeting in Philadelphia, PA.
Ahmed Doha, Khalid Hassanein, Kaleem Mahmood (2014). “An Electronic Clearance Marketplace Utilizing Collaboration in Supplier and Buyer Communities: A Design Science Research Study,” Hawaii International Conference on System Sciences, HI.