Dr. Leighann Neilson
- Office: 913 Dunton Tower
- Email: firstname.lastname@example.org
- Phone: 613-520-2600 x8511
- Fax: 613-520-2532
Listen to Professor Neilson’s podcast at the 2011 National History Forum.
Professor Neilson discusses how she has been using community service learning models in her second, third and fourth-year courses over the last five year here.
- Social and cultural influences on consumption, consumer culture theory, morality in marketplace cultures
- The influence of collective memory on consumption, especially touristic consumption
- The post-human and the influence of the cyborg in the collective imaginary, especially as it relates to technology consumption and notions of human ontology
- Interpretive and qualitative research methods
- Marketing history, business history, use of historical methods
- Marketing in cultural institutions
Publications and Research Files
Neilson, Leighann C. and Delphin A. Muise, “Pre-Confederation Canadian Marketing History,” Chapter 18 in Brian D.G. Jones and Mark Tadajewski (Eds.), Companion to Marketing History, London: Routledge, 333-352. 2016
“Protect, Profit, Profess, Promote: Establishing Legitimacy through Logics of ‘Diversity’ in Canadian Accounting Firm Recruitment Websites”, Canadian Journal of Administrative Sciences. (in press).
Neilson, Leighann C., “Social Media Marketing” sponsored by the Centre for Research and Education on Women and Work (CREWW), Carleton University, November 24, 2015.