profile-neilson-leighann

Dr. Leighann Neilson

Associate Professor

Listen to Professor Neilson’s podcast at the 2011 National History Forum.

Professor Neilson  discusses how she has been using community service learning models in her second, third and fourth-year courses over the last five year here.

Research Interests:

  • Social and cultural influences on consumption, consumer culture theory, morality in marketplace cultures
  • The influence of collective memory on consumption, especially touristic consumption
  • The post-human and the influence of the cyborg in the collective imaginary, especially as it relates to technology consumption and notions of human ontology
  • Interpretive and qualitative research methods
  • Marketing history, business history, use of historical methods
  • Marketing in cultural institutions

Publications and Research Files

Neilson, Leighann C. and Delphin A. Muise, “Pre-Confederation Canadian Marketing History,” Chapter 18 in Brian D.G. Jones and Mark Tadajewski (Eds.), Companion to Marketing History, London: Routledge, 333-352. 2016

“Protect, Profit, Profess, Promote: Establishing Legitimacy through Logics of ‘Diversity’ in Canadian Accounting Firm Recruitment Websites”, Canadian Journal of Administrative Sciences. (in press).

Neilson, Leighann C., “Social Media Marketing” sponsored by the Centre for Research and Education on Women and Work (CREWW), Carleton University, November 24, 2015.

View all publications and research »